Free
What you'll learn
Describe the structure and functionality of the world wide web, create dynamic web pages using a combination of HTML, CSS, and JavaScript
Apply essential programming language concepts w
Creating HTML forms, select an appropriate web hosting service
Publish your webpages for the world to see.
Be able to develop a working model for creating your own personal or business websites in the future
Fully prepared to take the next step in more advanced web development or design course or specialization.
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Applying Data Analytics in Marketing
This course introduces students to the science of business analytics …
What you'll learn
Get the foundation needed to apply data analytics to real-world challenges they confront daily in their professional lives.
Identify the ideal analytic tool for their specific needs
Understand valid and reliable ways to collect, analyze, and visualize data
Utilize data in decision making for their agencies, organizations or clients.
Survey analysis to Gain Marketing Insights
How do consumers see your brand relative to your competitors? …
What you'll learn
From one-off customer satisfaction surveys to brand tracking surveys that are administering on a continuous basis, they provide the information that marketers need to understand how their products, services and brands are seen by consumers.
In Analytic Methods for Survey Data, statistical learners will become familiar with established methods for converting survey responses to insights that can support marketing decisions.
Techniques discussed include factor analytics, cluster analysis, discriminant analysis and multi-dimensional scaling.
